While the disappearance of anyone is tragic, the way the media exhaustively covers the disappearance of beautiful, young, white women compared with the silence around the disappearance of tens of thousands of women of color shows more than a media bias, it reveals a self perpetuating racism in the way the public shows more concern about white victims than we do about non-white victims. The real roots of racism hide, not only in our institutions but inside our own brains and that is where we have to go to end the generation after generation education in racism.